OUR HISTORY

Discerning women’s needs: a French success story.

From its beginnings as a small Parisian formulation laboratory bought out in 1990, in less than thirty years, NUXE has become a global group, present in nearly 60 countries.

NUXE is a French brand founded by Aliza Jabès and a pioneer in natural-origin cosmetology. Each skincare product is formulated and manufactured in France to meet pharmaceutical quality requirements and combines the marvels of nature with the prowess of science, while awakening the senses. (40 patents - FR).

Attentive to women and led by her own instincts, over time, through NUXE, Aliza Jabès has created irresistible daily skin care for women, including the legendary Huile Prodigieuse® in 1991, which has become an iconic beauty product and the leading oil available in pharmacies*. This has been followed by other success stories, such as Rêve de Miel lip balm, Crème Fraîche de Beauté® and Rêve de Miel.

OUR VISION OF BEAUTY

Reveal the NUXE effect: a remarkable beauty experience.

NUXE combines sensory awakening, the marvels of nature and the prowess of science. A remarkable beauty experience based on effective and delightful skincare products inspired by nature. The NUXE effect is revealed from the very first application…

Our products stand out due to their natural-origin formulas with their imaginative names, intoxicating scents and delicious textures, which are equally beneficial to body and soul. The art of natural formulation is expressed in each product, designed like a precious composition to enchant the senses and make women even more beautiful. Incredible sensory pleasure and total effectiveness: this is the NUXE effect.

NUXE’s greatest successes, such as Huile Prodigieuse®, Crème Fraîche de Beauté® and Rêve de Miel are the result of this innovative and sensory approach to skin care and beauty.